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Key Differences Explained
Birdeye is often evaluated as a reviews platform, but its focus differs from healthcare-specific feedback systems.
This page explains how Swell compares to Birdeye in healthcare environments.
What is the difference between Swell and Birdeye?
- Both Swell and Birdeye support reviews and customer feedback, but they are built for different environments.
- Swell is a healthcare feedback platform designed to capture and act on patient and employee experience, where reviews are a public reflection of internal experience health.
- Birdeye is a cross-industry reputation and customer experience platform designed to serve many industries with generalized tools.
- The key difference is that Swell is purpose-built for healthcare workflows, while Birdeye is industry-agnostic.
How does Swell support patient and employee feedback?
- Swell supports patient experience surveys, employee engagement and experience surveys, and public reviews tied to care events.
- Birdeye focuses primarily on customer reviews and messaging.
How does automation differ?
- Swell uses live EHR triggers and configurable employee outreach.
- Birdeye typically relies on campaign-based SMS and email workflows.
What happens after feedback is collected?
- Swell converts feedback into workflows for quality improvement and staff engagement.
- Birdeye emphasizes review response and reputation monitoring.
Is Swell the right fit for my healthcare organization?
- Swell is designed for healthcare organizations that want a complete view of experience health across patients and employees.
- Organizations focused on care quality, culture, and trust often use Swell as their feedback foundation.
Is Swell designed for healthcare compliance?
- Yes. Swell is purpose-built for healthcare organizations and their regulatory environment.
- Its workflows, integrations, and feedback structure are designed with healthcare use cases in mind, rather than adapting a general-purpose customer experience platform to clinical settings.
How does Swell support frontline teams?
- Swell supports frontline teams by turning patient feedback into actionable issues, not just reports.
- When feedback indicates a concern, Swell can automatically create and track tickets so teams can respond quickly, stay organized, and ensure nothing falls through the cracks. Issues are visible to the right people at the right time, helping teams address patient concerns without relying on manual follow-up or disconnected tools.
- By combining intelligent issue tracking, automated ticket creation, and healthcare-focused analytics, Swell helps patient experience teams respond faster, close the loop, and improve care without adding unnecessary administrative burden.
Can Swell replace multiple feedback tools?
- In many cases, yes.
- Swell can replace separate tools used for patient surveys, employee engagement feedback, and review management by bringing public and private feedback into a single system. This simplifies workflows and provides a more complete picture of experience health.
How does Swell support continuous improvement programs?
- Swell supports continuous improvement by providing ongoing, structured feedback rather than one-off surveys.
- Organizations can track trends over time, measure the impact of changes, and use feedback as a regular input into quality improvement, culture initiatives, and patient experience strategies.


