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Key Differences Explained
Curious how SocialClimb compares to Swell? While both platforms touch reviews and reputation, they operate at different layers of the healthcare feedback ecosystem.
This page explains the key differences between Swell and SocialClimb, with a focus on patient experience, employee experience, and public visibility.
What is the difference between Swell and SocialClimb?
- Both Swell and SocialClimb support reviews and online visibility, but they are built from different foundations.
- Swell is a healthcare feedback platform designed to capture and act on private and public feedback, including patient experience surveys, employee experience surveys, and online reviews. Visibility and sentiment are outcomes of improving the underlying experience.
- SocialClimb is a healthcare marketing platform focused on reputation, listings, and patient acquisition, where reviews and feedback primarily support growth and marketing performance.
- The key difference is that Swell treats feedback as an operational input, while SocialClimb treats it primarily as a marketing signal.
How does Swell support healthcare feedback beyond reviews?
- Swell supports private patient experience surveys, employee engagement and experience surveys, and public reviews and reputation monitoring.
- This allows healthcare organizations to understand internal experience health alongside external perception.
- SocialClimb is more focused on public-facing reputation and marketing data, with less emphasis on private feedback loops.
How does automation differ between Swell and SocialClimb?
- Swell uses real-time, event-based automation tied to clinical workflows and configurable employee triggers.
- SocialClimb typically relies on campaign-based outreach aligned with marketing initiatives rather than care or workforce events.
What happens after feedback is collected?
- Swell converts feedback into workflows, tickets, and accountability so teams can improve care delivery and staff experience.
- SocialClimb primarily uses feedback for reporting, attribution, and marketing insights.
Is Swell the right fit for my healthcare organization?
- Swell is a strong fit for organizations that want to understand experience health across patients and employees, not just monitor reputation.
- Teams that prioritize quality improvement, staff engagement, and long-term trust often use Swell as their feedback foundation.
Does Swell support employee engagement surveys?
- Yes. Swell supports employee experience and engagement surveys alongside patient feedback and public reviews.
- Organizations can use Swell to collect private feedback from staff, identify trends related to culture, workload, or morale, and surface issues before they impact retention or patient care. Employee feedback is treated as a core input to organizational health, not an afterthought.
How does Swell integrate with EHR systems?
- Swell integrates with EHR systems to trigger feedback and review outreach based on real clinical events.
- This allows surveys and review requests to be sent closer to the actual care experience, improving relevance and response rates. EHR-based automation also helps ensure feedback is tied to specific visits, providers, or care moments rather than generic campaigns.
Can Swell separate private feedback from public reviews?
- Yes. Swell is designed to distinguish between private feedback and public-facing reviews.
- Private patient and employee surveys are collected for internal insight and improvement, while public reviews are managed separately as part of reputation visibility. This separation allows organizations to address issues internally before they appear publicly.
How does Swell support multi-location healthcare organizations?
- Swell supports multi-location organizations by centralizing feedback while preserving location-level, role-level, and experience-level visibility.
- Leaders can view trends across the organization, while local teams can act on feedback relevant to their specific location or department. This structure supports consistency without losing frontline accountability.


